In 2008 when social media sites opened up to adults, it wasn’t long before businesses jumped in. Since people like doing business with those they know, and the new Gen Y and millennials loved making decisions together, referrals, recommendations and endorsements were, and remain, a big hit. When Google announced that it would use those recommendations and referrals, comments, +s, likes, pins, shares as part of its ranking algorithm, that those social “signals” as they became called would be a primary measurement of relevance, then, social selling suddenly became a thing. “Social selling is no longer optional for your business. It’s a powerful strategy that can help sell your ideas, establish credibility, secure funding, attract talent and win customers.”, writes Monica Zent in Entrepreneur Magazine. Social Selling is any kind of deliberate engagement with your key potential buyers via the social networks no matter whether you hope to develop a
Koka Sexton is the Senior Social Marketing Manager at LinkedIn. (Click on his name to access his own channel on Slideshare) “Leveraging your social connections and relationships will continue to build you up over the course of your career.” On his slideshare account you will find a variety of quotes Koka likes. Here’s one of the most germane for us:
Social Media Platforms help us to connect. No matter how private a person is, even if they’re not on “the basic one” – Facebook – chances are there’s still evidence of that person somewhere online. People who have taken the time to use social media for business – social selling – are getting results like increasing their revenue potential, exceeding quota, prospecting more effectively, and consistently creating a more robust pipeline. There’s an awful lot of people out there, spending at least 30 minutes a day on social media, getting nowhere. What is the difference? LinkedIn offers a guide to social selling. Here are some highlights: ==> The old view of LinkedIn, that it was largely a résumé repository, where salespeople would go to hunt for new jobs or be poached by the competition has evolved thanks to the advent of tools like Sales Navigator and general chatter about targeting specific
It’s a LinkedIn thing. And, it’s useful. Not because it sneakily gets you to use Linkedin MORE, but because it lets you know whether your time spent there is effective or not. And then guides you to focus and make a success of it. This is good, right? If you have to network, you might as well succeed at it. This post is no endorsement on the Index nor is it an indictment. It’s simply intended to explain what it is, and how it might be useful, should you choose to use it. Remember all social media in business is for the purpose of building sales and scaling relationships. The Social Selling Index is theirs. According to Linkedin, the Index is measures the impact of your social selling on their network. They base it their 4 pillars of social selling Pillar #1 – Called Building A Professional Brand. This is a
Social Selling Articles For Reference 1. http://www.forbes.com/sites/johnellett/2016/04/01/saps-success-formula-for-btob-social-selling/#3ae2ee6313cb SAP’s Success Formula For BtoB Social Selling 2. http://www.bizjournals.com/bizjournals/how-to/marketing/2016/04/that-time-i-emailed-with-prince.html That time I emailed with Prince (and the marketing lessons I learned) 3. https://business.linkedin.com/sales-solutions/blog/sales-reps/2016/04/4-ways-to-boost-your-ssi-score–and-why-it-matters- 4. The Future of Selling – white paper from Ogilvy & Mather The Future of Selling – white paper – Ogilvy and Mather 5. https://business.linkedin.com/content/dam/business/sales-solutions/global/en_US/site/pdf/ti/linkedin_social_selling_impact_aberdeen_report_us_en_130702.pdf 6. 4 Ways to Boost Your Social Selling Profile (Courtesy of LinkedIn) http://www.inc.com/bill-carmody/the-4-secrets-of-social-selling-revealed-by-linkedin-s-vp-of-sales-solutions.html 7. http://www.jillkonrath.com/sales-blog/bid/142711/Video-The-Rise-of-Social-Selling Jill Konrath on the rise of social selling In essence, social selling is about these 4 things: Building a strong online brand. Your digital image needs to highlight your experience and position you as a credible resource. Gathering sales intelligence. It’s about researching this user-created content to learn more about the people and companies you’re meeting with. Making connections. Social media gives you so many ways to initiate conversations, develop new relationships and connect with like-minded people. Sharing good stuff.
1 how do i find my social selling index 2 how does social selling work 3 how to build a social selling routine 4 how to do social selling 5 how to guide to social selling 6 how to measure social selling 7 how to move your team to social selling 8 how to start social selling 9 how to use linkedin for social selling 10 how to use social media for selling 11 how to use social selling 12 how to use twitter for social selling 13 what are the 4 social styles of selling 14 what does social selling mean 15 what is linkedin social selling index 16 what is my social selling index 17 what is social media selling 18 what is social selling 19 what is social selling index 20 what is social selling linkedin 21 what is the application of social responsibility in selling 22
Nowadays, most local businesses have a website. It is not often easy to tie those websites directly to closed sales. Or even leads. If the site is simply a brochure site, or where you go to read more of the story of the business, then likely it won’t generate leads or sales at all. Many of these sites are between 5 and 8 years old. All of which combines to make a vulnerable owner vulnerable for a hard sell from web designers and SEO pros for an updated site. If this is you, beware. Before you allow yourself to be seduced into a new site with lots of cool features, please consider if any of those will help you make money. Just because lots of sites do it isn’t a good reason. It’s like putting pink flamingos in your front yard because lots of people do it. Your website should be
Constantly being told – good content, great content add value, blah, blah, bleuch! What kind of content? Think of it like bait – where you want the wrong fish to deliberately NOT hop on the line.The point is to attract only who you want and intentionally alienate anyone who would be a bad fit. Put out your beliefs and point of view. IF it matters to you enough to be uncomfortable working with the kinds of clients who don’t agree with you, then put out what yours are so that anyone not congruent avoids you. Expertise. Customers today can find information themselves, they can become experts quickly. They like being the smartest person in the room. However you can help them be smarter, better informed, the more grateful and loyal they become. Invitations and Offers. Here really is the bait. something tantalizing to get them to take a nibble.
Curated from AwarenessHub